Custom consulting to figure out Millennials
Research and Data
Millennial Recruitment Strategies
Our team solves your specific millennial challenge through original research. The data we collect tells a story and shapes the direction of our advice. Using our data, along with any data you already have, we recommend SMART goals and solutions for your organization.
We believe the questions make the difference. In order to collect good data, you need to ask good questions. Often researchers do not ask the right questions because they do not understand the core of the problem.
Our team of Ph.D. researchers will find the core of the problem, and write and conduct a custom study using a quantitative, qualitative, or mixed-method approach. We will analyze the findings.
We break down the data into easy-to-understand information and key take-aways to present to the busy leaders of your organizations. We will also present options for moving forward.
Millennial consumers buy differently than any other generation. With more than $1 trillion to spend this year in the U.S. alone, they will outspend Baby Boomers. Millennials are the now - and definitely the future - of sales. But, you have to understand their desires and their voice to make marketing decisions that make sense to this generation. Strategies vary depending on your target market, but let us help you validate or develop a solid direction.
Millennials aren’t all digital. In fact, they want relationships more than any other generation. Our evidence-based information and our perspectives bring a voice to how you should approach millennials.
To help you navigate what’s working and what’s not, we apply our outreach audit to your entire presence in the market. This can include your website, social media, email blasts, print collateral, sales presentations, point of sale, and more. We want to make sure you are telling a good story to the right millennial audience. We will first review your outreach and determine what story you are telling, and cross that with the story you want to tell. Then, based on our research, we will suggest the story you should be telling.
We will present you with options of specific actions you can take to drive measurable return.
We review and suggest specific instructions for improving, literally, every single outreach interaction so there is measurable action you can build on immediately. If for some reason we advise you to recreate the whole package, we can help you with that, too.
Retailers are going out of business and malls are trying to repurpose themselves to become more relevant. Millennial consumers are looking for an entirely different shopping experience. This gives you an example of how the millennial generation is in the middle of changing the way things are.
Millennials are the fastest-growing employee generation in the workforce today. As more and more Baby Boomers leave the workforce, it’s important to replace them with talent that will enhance your organization goals. Millennials get a bad reputation for not being loyal, but there are ways to entice loyalty from this generation. Innovation is key in attracting millennial talent and efficiency in change management
Typical engagement trends will not attract millennial talent. Understanding their voice and telling an empathetic story about your organization will enhance the likelihood of attracting loyal millennials.
Each workplace is different, and corporate cultures vary. There is no one-size-fits-all approach to employee engagement. The best you can do is asking questions. Asking the right questions is important. We will develop and conduct customized research - including surveys, focus groups, and “sleepers” - to obtain real data from your employees and provide specific strategies that can dramatically improve your millennial retention and engagement. Why is engagement important? Here, read this.
You have research and data, but it’s in different studies or files without a clear direction or strategy applicable to your organization. You may not even be sure if what you have is what you need.
We review your existing data and add our own to complete the research. Plus, we will give you tools you can use - without any help from consultants - for ongoing measurements and data collection. Think of this part as a type of data audit, where we see what you have and what you need.
Communication and Planning
One of the challenges most companies face has to do with internal communication. Sometimes that’s because generational communication deficits, and sometimes it’s because silos exist and no one is trying to connect the silos. The silos can be in the form of inter-departmental or in the form of upper management vs. everyone else.
When employees feel there is a lack of communication, they often feel undervalued and become less productive.
We will develop a comprehensive communication strategy and make sure you know how to implement. If you don’t think you can commit to implementing it, we’ll do it for you.
You want a culture of appropriate communication, and we can help. Build a sustainable culture that will enhance employee engagement and augment your organization’s performance.
Our communications expertise include: internal news platforms and process development, interdepartmental communications, town hall meetings, engagement pulse, change communication strategies and HR communications.